Loss Leader Case Study
Billy has a new chocolate foundue dessert that he wants to promote as the loss leader. He logins into Paysies and creates a $1 payment link for the dessert, he limits the number of purchases to 50. This takes Billy less than two minutes to do.
Billy then takes a photo of the foundue, applies a few quick graphics and then creates a post for the CBK facebook page which including the Paysies link in the description.
The promotion quickly sells out and customers start booking. Billy is able to assign the Paysies order numbers as voucher codes in his point-of-sale software allowing him to track the campaigns performance.
Billy is able to directly attribute $4,154 in revenue from this simple loss leader. The key stats are displayed below.
$134 per Table
$371 per Table